Most agencies own one slice of the chain. I run the whole thing, sourcing to sale, for brands anywhere in the world, from a first product to scale. Supplier relationships and a decade of operating experience come first. AI helps where you want it.
20 minutes, no obligation. Or see how I work.
All three phases of the Canton Fair are covered this October. Packages from £750, fixed price, no VAT. Send your brief by 11 October and I'll find your product, whatever category it's in.
Click the link in the chain where it hurts. I'll show you the usual suspects at that stage, and how I'd fix it. Not sure? Review the whole chain and I'll find it for you.
Not sure where the leak is?
Let me review the whole chain, end to end, and hand you a prioritised list of where the money is.
Most of the margin in a product business is won or lost at the factory and on the water. I start there, and I take on the full chain or just the part that's stuck, knowing how a fix in one place affects the rest.
Sourcing across China, Turkey, Vietnam, Pakistan, India, Malaysia and Mexico.
I started at 16 on a summer internship in Shanghai, sourcing for an international logistics company, and I haven't looked back since. Since then I've spent over a decade sourcing products, bringing brands to market and building the online stores that sell them, for household-name brands and startups alike. That's spanned apparel, homeware, kitchenware, consumer appliances and floorcare, plus EV and renewable tech, from entry-level lines to premium ranges.
As lead buyer I introduced a smart budget vacuum range and overhauled the whole floorcare category, taking turnover from £1.8m to £7m in eighteen months. I've been the first employee in a startup and grown it into a six-figure-a-month business. I've run a household-name licensed brand globally. The through-line is simple: I treat your business as one living organism, from the factory floor to your customer's door, and I know how to make it grow.
In previous roles, I've brought products to market for some of the biggest names in consumer tech and home appliances, both B2B into UK retail and B2C online.
Vax · Hoover · Tower · Swan · Black+Decker · Russell Hobbs · Morphy Richards
Worked directly with manufacturers in China to develop product ranges built to UK and EU retail specifications, then took them into major UK retailers. As lead buyer I introduced a smart budget vacuum range and overhauled the whole category, taking floorcare turnover from £1.8m to £7m in 18 months.
Ohme · Hypervolt · EcoFlow · Bluetti · Anker · Sunsynk · Duracell · Google · Hive · Tado · Honeywell · Samsung · Bosch · DeLonghi · Danfoss
Onboarded brands across EV charging, solar, battery storage, smart heating and home appliances, handling supplier terms, product listings and launches. Grew a startup from its first employee to six figures a month in online sales.
DeWalt
One of a two person team running the global licence for DeWalt branded audio products, working with customers around the world on range, pricing and supply.
Start where it makes sense. Each one stands alone or flows into the next.
For new businesses getting off the ground. I stand up the whole supply chain and the foundations you trade on, done and handed over.
Fixed scope and fixed fee, quoted before you start.
For businesses with a product that works and a proof of concept, who need help taking it to the next level. One part of the chain, or a full reconfiguration.
A monthly retainer, scoped and quoted before you start.
For businesses who want an agency in the trenches with them. Build and marketing delivered at cost, in exchange for profit share or a revenue split.
Terms agreed project by project, before any work begins.
See every service, including Agentic Workflows and UK Prototyping →
A tiered ladder from a quick automated scan to a full chain audit with an operator reading every result. Find the money that's falling through the cracks before you commit to anything bigger.
See the audit ladderSolarc rebuilt our website to give our dealers and installers far better coverage. It's working well and producing a definite increase in enquiries.
M-Level manufactures hydraulic levelling systems in the UK and sells through a network of dealers and installers. I rebuilt their site around that network.
A short conversation is usually enough to see whether I can help and where to start. I reply within one working day.